Sneakernomics

Nerd Nite OrlandoScreenshot_2015-11-07-00-39-58-1

Join me on Thursday, August 10, 2017 at the Geek Easy for another evening of thinking and drinking.

PRESENTATION #2:
“Sneakernomics – The Untold Story” by Aquanza Cadogan

Sneakers have always served as a status symbol for inner city kids. Footwear, Kicks, tennis shoes… no matter what you call them the bottom line was always one thing – profit.

The sneaker is now big business and the inner city kids who elevated the large name brands have found a way to capitalize on the growing market in their unique way. But at what cost? Profit over culture, dollars over art form… ?

Sneakernomics, the unstoppable business behind sneakers and the Sneaker Head culture that help fuel the lifestyle.

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